More about Stella and Spa Academia....
Spa Academia is currently undergoing a major operational reorganization and taking in a couple of new international partners.  The plan is to expand the daily operations into several countries in Europe and Asia, besides the United States, in the next couple of years.  In the meantime, Spa Academia is taking on special spa projects, until the new and updated business entity will be launched later this year, including a comprehensive website network and education.
Stella´s expertise is in health, wellness and therapeutic spas and, sustainable tourism.  Fulbright Scholar andAAUW Fellow she graduated with honours, with a double MBA major in Hospitality Administration & International Business, from Johnson & Wales University in Rhode Island.  Stella is the first graduate student, in the history of Johnson & Wales University, to study under a Fulbright Scholarsip.  She has a B.S. degree in Business and Marketing from the University of Iceland and in Medical Technology, as well as work experience in both fields. 
Stella was nominated to the 24th Annual Women in Business Award 2010, in the category Corporate Leader of the Year“ by the National Association of Professional Women in North Florida.  It is an exceptional honor, to be nominated for this prestigious award and, be a part of the group of women nominated, who are being recognized to epitomize success in the business world.

In 1997-98 Stella received her spa management experience at the PGA National Resort and Spa( in Palm Beach Gardens, Florida, where she also did spa research work.  

Since 1999 she has conducted comprehensive training seminars for spa employees, as well as consultation work, for example, at the Nemacolin Woodlands Spa ( in Pennsylvania and, at theSONESTA Island Resort (, Key Biscayne, Florida and Canyon Ranch ( in Lenox, Massachusetts.  

She has also offered spa training seminars in the Canary Islands; trained all spa staff at the Planet Pulse Spa in Iceland and, been in charge of therapeutic spa sessions at SPOEX in Iceland.  Stella was a teaching and research associate at Johnson & Wales University (, in Providence, Rhode Island, team teaching resort management and introduction to the spa industry. 

At Johnson & Wales University, she initiated and supervised field trips and spa training sessions to theCanyon Ranch‚Number One Destination Spa‘ in Lenox, MA, for Johnson & Wales University‘s students in the resort management program.
In August 2007, Stella completed and presented a comprehensive feasibility study on establishing a destination spa in the Vatnajökull Glacier National Park ( in Iceland, that was formally established on June 7, 2008.  This is the largest national park in Europe including the largest glacier in Europe within the park, the Vatnajökull glacier.  The study was granted by a government agency in Iceland, the Centre of Entrepreneurs.
In 2005-2006, Stella was the project manager of theNEST project, led by the University of Iceland.  The NEST project is a multi-national cooperation project on sustainable tourism development, sponsored by theEuropean Union under the Interreg IIIB Northern Periphery Programme.  There were four participating countries in the project, i.e. Iceland (Lead Partner), Scotland, Sweden and Finland (  The products of the NEST-project furthermore raise the public awareness towards the Northern Periphery parks and protected areas, as interesting and valuable destinations for nature and culture based tourism.
For numerous years Stella has been working in the therapeutic field and spadom for SPOEX (, the psoriasis- and eczema association in Iceland, as managing director for the association and its skin treatment center; health educator; trainer; group supervisor in therapeutic tours to Canary Islands; editor-in-chief of the SPOEX Newsletter; and participated in the establishment of comprehensive cooperation of the Nordic countries association-NORDPSO and the international association IFPA.  

In addition, she has done intensive research on therapeutic tourism and spas, in the Canary Islands, Israel and the Blue lagoon in Iceland.  She also conducted the first statistically significant study on therapeutic benefits of bathing in the world renowned Blue Lagoon in Iceland ( , under a research grant from the Blue Lagoon Committee of the Icelandic Parliament and the Ministry of Health.
She was the coordinator in Iceland of “The European Patients´ Quality of Life Survey” on behalf of SPOEX.  This survey was conducted in more than 25 European countries and, is the largest epidemiological study undertaken so far, on people suffering from the skin disease, psoriasis.  Stella presented the conclusions from the Survey in October 2004, in connection with the first World Psoriasis Day which has been proclaimed to be celebrated worldwide, on October 29th each year. On October 29, 2007Stella was the national representative for SPOEX, celebrating the association´s 35th Anniversary.